Mass Effect Delayed Again!! ARGH

According to the online retailer amazon, mass effects release date has been put back yet again, this time the date listed is October. After suffering several delays in the past, ( which I covered on CGM a while back) it seems that one of the most eagerly anticipated titles wont be out in the shops until after the September release of Halo3. With Halos release in September and GTA4s release in October it seems that Mass effect may be lost in the hype and wake of the other two huge titles. It seems the Autumns going to be a pretty expensive month for 360 owners, and in the mean time the summer games drought seems to have grown larger. Whats to look forward to except maybe Forza 2? Sort it out Microsoft, your release dates are starting to be something of a joke.